CCC



Filed under:
Object, Narrative, Publication

2023

publication
narratives
objects

funded by
Land Salzburg

Residency Merida
Universidad de las Artes de Yucatán
La Cupula
This project imagines a dystopian reality in which the unchecked rise of soft drink consumption plunges a nation into crisis. Diabetes, obesity, and shortened lifespans spread rapidly as corporations aggressively market sugary beverages, especially to infants and children. Government regulations collapse under the pressure of profit-driven campaigns, leaving society overwhelmed by products that erode its health. The work exposes this clash between corporate power and human vulnerability, revealing how deeply consumption shapes culture and survival.

The installation brings this narrative to life through a series of objects: oversized bottles holding 20 liters and 5 liters stand as monumental forms mirroring the everyday dominance of soft drinks in local life, while a baby bottle extends the narrative with chilling effect, pointing to the deliberate targeting of the youngest consumers. Bottle caps collected from the streets serve as silent evidence of environmental neglect, and a sculpture of the sea completes the ensemble as a symbolic piece suggesting how capitalism penetrates even the most elemental forces of nature.

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Three Coca-Cola bottles of different sizes against a white background: a large dark water-cooler jug, a two-liter bottle and a small bottle




© Wilhelm Scherübl